Watching paint dry…

A pack shot of Watco's Concrex product as featured in the first of a series of ‘How to…’ films.

November 2015

Sad I know, but we rather enjoyed this project…

A little while back, Hound Dog were commissioned to make twenty ‘How To’ films – part informative, part promotional – for leading industrial floor paint maker, Watco.

Watco managed to find a disused bakery where they had carte blanche to paint and repair the building as they liked. So we filmed every surface, every nook and every cranny, both inside and outside the building – being prepared, repaired and painted and re-painted with an extensive range of ingenious products.

(We’re still cleaning blue paint from our shoes and equipment!)

And more recently, we made versions of each of these films in French and German. And a number were also ’translated’ for those United States of America.

I love the smell of industrial floor paint in the morning!

See the Concrex film here: Concrex – how to repair a hole in a concrete floor.