July 2013
Good films make your life better…
We’ve been invited to give a breakfast presentation for the Thames Valley Chamber of Commerce about the importance of film and video communication for businesses and organisations.
When we first began making corporate video, almost every pitch or presentation we gave to potential clients began with a justification of the value of video. Today, we are such a television and video literate society — and particularly so because of the internet — it is generally accepted that video has a proper and genuine role to play in marketing, training and communication of all types.
New visual languages, graphic interfaces, rich media content, lower video production costs and shrinking attention spans are changing how businesses communicate. Video is becoming a standard delivery medium for marketing and communications activities, and is relevant for all businesses — butcher, baker… accountant, law firm…
Online video in particular is an incredible market that businesses should be looking to take advantage of, as everyone from school kids to CEO’s demand faster, more detailed, more relevant, more engaging content. So, we think it’s safe to assume that we are no longer talking about whether or not businesses should be using video, but asking themselves how they should be using it – and how they should be using it effectively.
We’ll be talking about how to create films that engage and hold the viewer’s interest, communicating something that is relevant to the target audience that will motivate them to take further action.
With a few good case studies, the role of storytelling, a discussion of the costs and the importance of measuring how effective a film is, plus our thoughts on future trends, it promises to be a lively and entertaining session.
If you can’t make it along, then why not get in touch and we’d be happy to come and talk to you in person. Good things come from good conversations.
Tags: online video content, Vox pops