March 2016

Portfolio, Released

Vox Populi (part 2)

Another collection of views about video, discovered on the streets of London…

 

We all know that video is a highly effective storytelling medium, and that video has proved to be incredibly effective for companies looking to motivate, educate, inspire, entertain and inform viewers. And if you’re a brand, that means conversion is important.

Online video, in particular, has become a top priority for today’s marketeers, and it’s easy to see why. Public demand continues to rise and mobile devices have made it easy for people to access video content wherever and whenever they want. But don’t take our word for it. Here’s what a selection of random strangers told us about the importance of video*: Why Video? (part 2)

 

 

Filmed in HD, by HD.

* A while ago we spent a very sunny day in Soho and Covent Garden, talking to people about, among other things, the effectiveness of video on the internet.

Complete strangers, accosted by us at random, with some really insightful and articulate views about the importance of video – quite probably today’s most important communication medium.