Since 2020, Cignpost has been working with elite sports teams and tournaments; including The All Blacks, The PGA European Tour, Celtic FC, F1 and SailGP.

Entering into a new partnership with the DP World Tour as the Official Health Diagnostics and Screening Partner, the Betfred British Masters 2022 provided an opportunity for a soft launch to test, learn and scale their offering – delivering, for the first time, their new Heart Health Assessment service and Skin Screening clinic. The service is open to the Tour team; athletes and crew.

Based around this event, the brief was to create a bank of stills and video assets for Cignpost to use in their future events, content, partnership activity, and sales materials.

As the Official Health Diagnostics and Screening Partner at the event, branding opportunities included a 30 sec ad on the tournament streaming screens, and an ad in the e-programme, which we produced pre-event in addition to filming on site during the tournament.