October 2018
Insight, Interactive, Portfolio
Three compelling reasons why you should be using interactive video
Interactive video is a type of video that supports user interaction. It allows for non-linear storytelling. And, by allowing viewers to interact, you can capture their attention, and keep it.
1. Greater audience engagement
In simple terms, interactive video offers audiences choice. People love to feel they are in charge of their viewing experience, so by offering choices embedded within the video, people feel in control and will engage far more fully as a result.
2. Drives action. Encouraging people to go where you want them to go, and do what you want them to do.
Interactivity gives viewers the opportunity to actively engage. It’s an invitation to interact directly with you to drive action. So you can allow viewers to access your website or go to additional video content, or further information, or move seamlessly to your product purchase page – directly from within the video, just by clicking on it.
3. Much deeper, more meaningful audience data.
Interactive video has the ability to record a great deal of valuable data. Not simply how many people are viewing your video content, but who and where they are. And what their choices and preferences are. So you can engage with them on a deeper level and learn how to develop and improve you content.
Return on Investment
Interactive video functionality provides:
- Greater engagement
- The ability to drive audiences to do what you want them to do
- Meaningful audience engagement data
And, through this, gives you the tools to prove real return on investment.
Check out our examples for an introduction to interactive video:
For more information, download our free guide to interactive, clickable, shoppable and personalised video – a customer engagement revolution.
A guide to interactive video – a customer engagement revolution
Hound Dog Films
Here at Hound Dog Films we’re very proud of our track record for producing relevant, intelligent and targeted video marketing communications that resonate with our clients’ audiences – creative films that people actually want to watch.
As always, we’re here to support your business with all your video communication needs. So if you’re thinking about a new project, get in touch, and we’ll happily discuss how we can help. We’d love to tell your story…