January 2017
Discover 5 simple steps for creating quality video testimonials in our free eBook
Do you want to make a more personal connection with your customers?
While many are making predictions about the latest exciting technology, live video streaming and the rise of VR, spare a thought for the power of customer case study videos to establish legitimacy and position your business as popular, credible, and trustworthy.
The benefits of video are well documented – not just in its potential reach and popularity, but also as an effective medium for communication. So how do you take advantage of video’s power to engage and really connect with your customers?
Chances are you’re already using written case studies on your website, as part of your overall marketing strategy. So why not unleash the power of video to really bring them to life. Using video testimonials as an integral part of your online content marketing helps get your message across in a way that’s going to keep your audience’s attention.
Customer reviews play a key part in enticing other customers. People tend to depend on the opinions of others to reinforce their own beliefs. And, with social proof, your audience is more likely to believe in you if other people do. Your customers will always be more persuasive than you, so video testimonials offer a great way to tell your story and generate interest in your products and services using unbiased sources.
Importantly, they enable customers to tell those stories themselves, in their own words. It’s a powerful way to display your skills and establish credibility – there’s nothing like hearing a third-party testimonial with your satisfied customers talking about and endorsing your company. Whether it’s from customers sharing their success stories and how great it’s been to work with you, to partners who have benefited from your collaboration, testimonials establish legitimacy and help improve conversion of potential new customers.
Great case studies are stories that resonate with your customers’ own challenges and provide solutions in a non-salesy way. Case studies of customer successes prove that you can deliver on your promises by showing you’ve done it before. By showing clients drawing their own conclusion on the value of your products and services you’ll gain credibility with the viewer and build trust in a way that can’t be achieved simply by asserting your results yourself. They help create emotional connections between your company and your audience, encouraging potential clients to want to emulate the success of your satisfied customers.
Download the Hound Dog Films eBook and discover 5 simple steps for creating quality video testimonials to provide compelling and engaging content.