October 2017

Insight, Interactive, Technology

Wise words

There’s a ‘new’ kid on the block beginning to make an impact on communication.

Interactive video – which encompasses personalised and ‘shoppable’ video – increases engagement considerably through personalisation and enabling viewers to make choices, including the purchase of goods and services, directly from the video.

With the increasingly difficult task of finding and engaging audiences, interactive video cannot be ignored… greater engagement, greater personalisation, embedded metrics and greatly improved evaluation of ROI… what’s not to like?

As well as creating interactive content, we’ve also produced a short Hound Dog Films’ presentation on interactive, ‘shoppable’ and personalised video – and are taking this on a road trip, presenting to agencies and companies who are curious to find out about what could be ‘The-Next-Big-Thing’!

For a little taster: Watch the ‘Wise words‘ interactive vox pop video.


And, for more information, download our free guide to interactive, clickable, shoppable and personalised video.